Doing hard things is contagious.

Hi there,
I've spent the past 25 years leading multi-sector strategic initiatives, securing millions in funding for community infrastructure projects, starting a small business, running a non-profit, and serving on public and private-sector boards. I ran as a down ballot candidate in the 2024 presidential election, where I broke records in fundraising and endorsements.The feeling after you do something hard is the ultimate high. Regardless of outcome.Not a politician but thinking about running for office?
Ready to stand up and talk to your entire HOA?
Feeling "stuck" and need a push to make a big change?I'm here to help, with experience, lessons learned, tools, and strategies for doing hard things.Let's open doors that you never thought possible.I'm rooting for you,

What people are saying

"Wow - that was incredible!""We couldn't have done it without you."

“Lucia […] combin[es] big picture thinking with an eye for detail. We collaborated on several projects, and during the execution of each, she has always delivered custom-tailored products of impeccable quality.”

"We call her 'Eagle-Eye Maloney'.
She doesn't miss anything."

Elections

COMING SOON!

There is nothing more rewarding than running for local office.It's also hard. Like, really hard. You can think of running for local office like running a marathon. With no prior conditioning. Barefoot. And instead of offering you water and support, strangers are throwing sticks at you just to see if you can catch them. Sounds fun, right?It's doable, though. And our communities need fresh ideas and energetic young leadership more than ever before. With the rise of technology and access to non-traditional media, now is the most exciting time in history to get into politics.

New to the game and armed with little more than a burning desire to help their communities, great young candidates are wasting most of their precious campaign time figuring out what a campaign even is... how to be seen, how to prioritize limited time & resources, and most importantly, how to connect with voters. All while incumbents are shaking hands, holding events, and solidifying their victories.You've been led to believe that the perfect candidate must be likeable, well connected, independently wealthy, and a seasoned public speaker who is also great at articulating public policy. (Basically, unless you're a career politician, you can't win).It's no wonder we see so few young people running for office.But I'll let you in on a little secret: The rhetoric was designed to scare you off and keep them in.

Trust me, career politicians can be beat. Incumbents can be beat.You have something to offer your community. And once you know the rules of the game, you too can win a down ballot election.I created Down Ballot with the help of friends and colleagues who have worked in state and local politics for decades. There's over 150+ years of political experience baked into this book.Running for office isn't easy, but the playbook is simple:
- Early actions matter. Get started on the right foot.
- Position your campaign for success on Election Day.
- Prioritize tactics expressly designed for your specific race.
- Build your campaign team.
- Connect with voters.
- Win.Your opponent will never see you coming.I want you to win. Are you in?

You are a Public Speaker

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