Hi there,
I've spent the past 25 years leading multi-sector strategic initiatives, securing millions in funding for community infrastructure projects, starting a small business, running a non-profit, and serving on public and private-sector boards. I even ran as a down ballot candidate in the 2024 presidential election, where I broke records in fundraising and endorsements.The feeling after you do something hard is the ultimate high. Regardless of outcome.I'm a mom with ambitions with firsthand knowledge of how impossible it can feel to find balance. I use this website to share lessons learned from raising a family, doing hard things, and finding balance between the two.Not a politician but thinking about running for office?
Ready to stand up and talk to your entire HOA?
Feeling "stuck" and need a push to make a big change?
Curious about why your social media feed is blowing up about sourdough?Wherever you are, whatever your current challenge, I hope to help.I'm rooting for you,

What people are saying

"Wow - that was incredible!""We couldn't have done it without you."

“Lucia […] combin[es] big picture thinking with an eye for detail. We collaborated on several projects, and during the execution of each, she has always delivered custom-tailored products of impeccable quality.”

"We call her 'Eagle-Eye Maloney'.
She doesn't miss anything."

Political Campaigns & Elections

The 'Intro to Politics: 101' course that Universities don't teach

There is nothing more rewarding than running for local office.It's also hard. Like, really hard. You can think of running for local office like running a marathon. With no prior conditioning. Barefoot. And instead of offering you water and support, strangers are throwing sticks at you just to see if you can catch them. Sounds fun, right?It's doable, though. And our communities need fresh ideas and energetic young leadership more than ever before. With the rise of technology and access to non-traditional media, now is the most exciting time in history to get into politics.

New to the game and armed with little more than a burning desire to help their communities, great young candidates are wasting most of their precious campaign time figuring out what a campaign even is... how to be seen, how to prioritize limited time & resources, and most importantly, how to connect with voters. All while incumbents are shaking hands, holding events, and solidifying their victories.You've been led to believe that unless you're a career politician, you can't win.But I'll let you in on a little secret: The rhetoric was designed to scare you off and keep them in.Career politicians can be beat. Incumbents are beat every election cycle.I created Down Ballot with the help of friends and colleagues who have worked in state and local politics for decades. There's over 150+ years of political experience from every level of local & state government baked into this book.Running for office isn't easy, but the playbook is simple:
- Early actions matter. Get started on the right foot.
- Position your campaign for success on Election Day.
- Prioritize tactics expressly designed for your specific race.
- Build your campaign team.
- Connect with voters.
- Win.Your opponent will never see you coming.I want you to win. Are you in?

Curious About Sourdough?

You don't need expensive equipment, a commercial bakery, or a degree in chemistry to join the sourdough movement.
Sourdough can be approachable and easy. Join me!

High Sierra Campaign Messaging Kits

Clear messaging for local campaigns. Done for you. Delivered by New Years.

If you are running for office or leading a local organization, your message matters. I create clear, confident, ready to use messaging so you can start the new year organized, credible, and prepared to win.Limited December delivery slots available.

Who This is For

-Local and state legislative candidates
-First time and seasoned candidates
-Campaign managers and PACs
-Party organizations and issue-based groups
-First time candidates who need clarity fast
-Experienced candidates who want to sharpen their messageCandidates who wait to develop their messaging until January will get left behind in the 2026 Primary Election. If you need to explain who you are, what you stand for, and why voters should support you, this is for you.

The Problem

Most campaigns struggle with:
-Inconsistent messaging across platforms.
-Unclear positioning with voters
-Website and social content that feels generic.
-Not knowing how to explain their candidacy confidently.
-Hiring a full consultant takes time, contracts, and budget. Doing it yourself costs focus and momentum.

The Solution: Local Campaign Messaging Kit

A professionally written, plug and play messaging system tailored to your campaign or organization.You answer a short intake form. We do the writing.

What You Get

Each Messaging Kit includes:
-Campaign narrative that clearly explains who you are and why you are running.
-Five core talking points you can use everywhere.
-Ten ready to post social media captions.
-Website homepage copy including headline, about section, and issues summary.
-Three email or text message drafts.
-Messaging tone guide to stay consistent.Delivered as a clean, organized document you can use immediately.Turnaround: 3 to 5 business days

Optional Upgrades

48 Hour Rush Delivery
$250Contrast Messaging Pack
$350
Clear differentiation language without negative attacks.Fundraising Language Pack
$300
Donation page copy plus three fundraising emails.

Why This Works

This is not theory or generic templates.This is messaging built specifically for:
-Local races
-Smaller teams
-Voters who value clarity and trustWritten to sound authentic, confident, and credible without sounding scripted or extreme.

Pricing

High Sierra Campaign Messaging Kit
$997One time payment.
No contract.
No retainer.
Limited availability.

How it Works

-Purchase your Messaging Kit
-Complete a short intake form
-Your custom messaging kit is created.
-You receive your finished kit ready to use.That's it.

Delivery Timeline

Standard delivery: 3 to 5 business daysRush delivery: 48 hoursAll December orders are delivered before New Years unless otherwise noted.

Limited Availability

To ensure quality and fast turnaround, I limit the number of accepted projects each month.Once December slots are filled, ordering will close.

Frequently Asked Questions

Do you work with first time candidates?
Yes. Clients can use this as their foundation before launching publicly.Can you match my voice or values?
Yes. Messaging is customized based on your intake responses.Is this partisan?
I work with candidates and organizations across the political spectrum.Is my information confidential?
Absolutely. All work is private and secure.Have other questions?
Email Lucia at Lucia@highsierracreative.com

Get Started

If you want clear messaging you can use everywhere without the stress of writing it yourself, this is built for you.